In a dramatic move, a Chinese official had a single-page advertisement for Taiwan’s Chiang Ching-kuo Foundation for International Scholarly Exchange taken out of the program at the 20th conference of the European Association of Chinese Studies (EACS), held at the University of Minho in Portugal on July 22-26. The Chinese official was reportedly Madame Xu Lin, an adviser to China’s State Council and director general of the Chinese National Office for Teaching Chinese as a Foreign Language, known as “ Hanban . ” Xu’s high-handedness shocked many in and outside of Taiwan, at a time when cross-strait relations are relatively stable . Swift and harsh responses from Taiwanese officials and the public condemned the act and blamed Xu for hurting Taiwanese feelings and harming cross-strait relations. The Minho incident is a blow to China’s soft power . It not only widens the political and psychological gap between Taiwan and mainland China, but also risks canceling out much of the g