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India a tough nut to crack for Chinese handset makers ( Source- Want China Times)

Source- Want China Times With the domestic market increasingly saturated, Chinese handset makers have turned their focus on India with its similarly huge population but it has proved a tough market to crack, according to a technology blog on web portal Sina. Although brands including ZTE, Huawei, Coolpad, Lenovo and Xiaomi have successfully snatched up the medium and low-end market in China from HTC and Samsung, they face tough home-grown rivals in India. Indian company Micromax recently clinched the No. 1 spot in its home market with a 22% market share, overtaking Samsung's dominance this year. Although Micromax's phones are mostly produced by Chinese contract manufacturers with chips supplied by China's Spreadtrum Communications, it knows the Indian market better and has products that are more price competitive than Chinese competitors, Sina said. In other words, local manufacturers are leveraging their knowledge of the domestic market in the same way