Yoga As Soft Power: Rebranding India’s Global Image – Analysis ( Source- Eurasia Review / Author- Sanghamitra Kalita / South Asia Monitor)
Credits- Art of Living Source- Eurasia Review Author- Sanghamitra Kalita / South Asia Monitor Over the last decade, many scholars and analysts have assessed the emergence of India as a major global player in the context of military capabilities, economic growth and political dynamism. This has often resulted in the overlooking of India’s credentials for developing its soft power existing in the form of culture, values and policies. This new form of power called ‘soft power’ has gained credence in International relations discourse in the post-Cold War era. The term ‘soft power’ which was coined by Harvard University Professor Joseph Nye, is the ability to obtain what one wants through attraction rather than coercion or payments. The smart power, according to Nye, is the combination of hard power and soft power. The concept of power is the mainstay of the traditional approaches to security studies in International Relations. Power is the ability of actor A to influence